Here's a scenario that happens every day:
A customer finds your product. Likes it. Adds to cart. Then opens a new tab, searches for the same thing, and finds it $8 cheaper somewhere else.
You never knew. You lost the sale. They're not coming back.
The Invisible Price War
Most Shopify store owners have no idea what their competitors are charging right now. Not last month. Right now.
Prices change constantly:
- Competitors run flash sales
- Amazon adjusts prices multiple times per day
- New sellers undercut to gain market share
- Suppliers change wholesale costs
If you're checking competitor prices manually — once a week, once a month — you're always behind.
What This Actually Costs
Let's do simple math.
Say you sell 20 units/day of a product at $45. A competitor drops to $38 and you don't notice for two weeks.
Conservative estimate: you lose 30% of sales to price-sensitive shoppers.
- 20 units x 30% = 6 lost sales/day
- 6 x 14 days = 84 lost sales
- 84 x $45 = $3,780 in lost revenue
From one product. One competitor. Two weeks of not paying attention.
Now multiply that across your catalog.
The Manual Approach
Some store owners try to stay on top of this manually:
- Bookmark competitor pages
- Check prices every few days
- Update a spreadsheet
- Adjust their own prices in Shopify
This works until it doesn't. You get busy. You forget. You check on Tuesday, they dropped prices on Monday.
And it doesn't scale. 10 products across 3 competitors = 30 pages to check. Every few days. Forever.
Tools That Exist (But Cost Too Much)
There are dedicated competitor monitoring tools:
| Tool | Price |
|---|---|
| Prisync | $99-399/mo |
| Competera | $500+/mo |
| Intelligence Node | Enterprise pricing |
These work. But $100-500/month for price monitoring alone? That's a hard sell when you're running a lean operation.
What Actually Makes Sense
You need:
- Automated monitoring — not manual checks
- Alerts when competitors change prices — not weekly reports you forget to read
- Rules-based adjustments — "match lowest" or "beat by 5%" or "never go below $X margin"
- Affordable pricing — not enterprise contracts
This is what we're building with Waveloom's Price Autopilot.
You give us competitor URLs. We watch them. When prices change, you get an alert. Set rules, and we can auto-adjust your Shopify prices — or just notify you to decide.
No spreadsheets. No forgetting. No losing sales to competitors you didn't know were undercutting you.
Coming Q2 2025
Price Autopilot is on our roadmap after Support Autopilot launches.
If you want early access when it's ready, join the waitlist:
We'll notify you when it's live. Early supporters get 50% off for life.
Losing sales to a specific competitor right now? Tell me about it — I'm curious what monitoring would help most.
— Tiago