Explore our thoughts on AI workflows, e-commerce automation, and strategies for growing your Shopify store.

That Stockout Just Cost You More Than You Think
A bestseller hitting zero doesn't just lose today's sales. The real damage is what happens next.
·Tiago

Gorgias Pricing in 2025: Is It Worth It for Small Stores?
Gorgias starts at $10/month but most stores end up paying $300+. Here's the real cost breakdown and whether it makes sense for your store.
·Tiago

You're Losing Sales to Competitors You Don't Even Know About
By the time you notice a competitor dropped their price, you've already lost the sale. Here's how to fix that.
·Tiago

How to Stop Answering 'Where Is My Order' Emails All Day
WISMO emails eat 3-5 hours of your day. Here's how to automate 80% of them without losing the personal touch.
·Tiago

23,000 Visitors. 2 Customers. Here's What Went Wrong.
After a year of building a generic AI automation tool, the numbers forced a hard decision. Here's the honest story behind Waveloom's pivot to Shopify.
·Tiago