If you've visited Waveloom recently, you noticed the banner: "We're building something new for Shopify stores."
This isn't a rebrand. It's a pivot born from 12 months of painful data.
The Numbers
- 23,000+ unique visitors
- 700+ waitlist signups
- 2 paying customers
That's a 0.009% conversion rate.
Here's the killer stat: 94% of our Google traffic was people searching "waveloom" — brand searches. Almost nobody was searching for what we actually do.
We had awareness. We didn't have demand.
What Users Actually Did
- Hear about Waveloom → Sign up
- Open the visual workflow builder → "What do I build?"
- Try a template → "Cool, but..."
- Leave → Never return
We built a powerful tool. We forgot to build a solution.
Reddit Told Us 7 Months Ago
I posted asking for feedback. The community didn't hold back:
"I still don't understand what this does after reading the whole page"
"This feels like it's for everyone, which means it's for no one"
"You're selling me a drill when I want a hole"
One comment in particular, from u/Queasy_Boat_3497:
"I think you need to niche it down... target e-commerce store owners - competitor price tracking, customer support, etc."
They predicted our pivot seven months before we made it.
The Pivot
Old Waveloom: "Tell AI what to automate. Watch it build."
New Waveloom: "Your Shopify store on autopilot."
| Before | After |
|---|---|
| Visual builder | Pre-built workflows |
| "Build anything" | Solutions that work |
| Technical users | Store owners |
| Tool | Outcome |
No more blank canvas. No more "what do I build?"
Connect Shopify → Pick what to automate → Activate → Done.
What We're Building First
Support Autopilot
40-70% of support emails are "Where is my order?" We auto-respond with real tracking data from Shopify. One-click approve or let it send automatically.
Price Autopilot
Monitor competitor prices. Auto-adjust yours based on rules you set. Never lose a sale to someone undercutting you.
Inventory Autopilot
Predict stockouts before they happen. Get alerts when bestsellers are running low.
Review Autopilot
Auto-respond to 5-star reviews. Alert you to negative ones before they spread.
Why Shopify
Store owners doing $10k+/month have problems that cost real money daily:
- 3-5 hours on support emails
- $500+ lost per stockout day
- 70% cart abandonment
These aren't nice-to-haves. They're profit killers. And there's no dominant solution owning this space.
What Happens to Current Waveloom?
The original Waveloom stays at /classic. Your workflows, credits, everything stays.
We're not abandoning it. We're evolving.
The Honest Truth
I've built a lot of products this year. Waveloom is the only one that got real traffic. That tells me there's something here — we just positioned it wrong.
The market doesn't need another "build anything" tool. Zapier, Make, n8n exist.
What store owners need is someone to solve their problems without requiring them to become automation experts.
That's what we're building now.
Join the Beta
We're validating before going all-in. If you run a Shopify store and waste hours on repetitive tasks, I want to hear from you.
Early supporters get 50% off for life.
Questions? Reply or email me. I read everything.
— Tiago